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The business of convincing is a tough one. You may be in a situation where you are trying to convince someone of all the good possibilities and probabilities that exist if they take action on a particular matter. You may give very compelling reasons why taking action on that event will benefit them in excellent ways. Your rationale may overwhelmingly tip the scale in favor of them taking action but that person may only need one reason to justify why they can’t do it, and quite frankly in their mind, any reason will do. With their one lame reason they have just convinced themselves why they can’t go through with moving forward. So, here is my encouragement to you when this happens. Take heart. You did nothing wrong. The sad truth is that you probably never really stood a chance in convincing them. Recognize it for what it is and roll on.

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